According to a recent KPMG survey of C-level executives, 92% are using data and analytics to gain greater insights into marketing.[tweet_quote display="72% of enterprises are regular to heavy users of social media to improve #customer relationships. #CRM #analytics"]72% report their enterprises are regular to heavy users of social media data to improve customer relationships.[/tweet_quote] 81% of enterprises are relying analytics to improve their understanding of customers...
Check out this insightful article by Louis Columbus on his Forbes Blog....
Also you can download KPMG study published earlier this month,Going Beyond The Data, Turning Data From Insights To Value (free, no opt-in, PDF)
Check out this insightful article by Louis Columbus on his Forbes Blog....
Also you can download KPMG study published earlier this month,Going Beyond The Data, Turning Data From Insights To Value (free, no opt-in, PDF)
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